By Daniela Rocha Adames
For more than a decade, the Latin-American society has turned to searching for outer beauty as an integral part of the different cultures and countries, transforming this into a symbol of social status, making plastic surgery grow disproportionally as an industry where technological and professional development is on trend. Medical clinics are modernizing, importing the latest equipment and improving their infrastructure. As a medical specialty, surgeons prefer the esthetic practice. Nowadays, it is trendy and well-accepted by society, risks are less and profitability is much better.
Plastic surgery is more accepted by society, and its importance in every socioeconomic status is increasing because beauty is highly influenced by show business, which exacerbates things and makes it an important symbol of the outer beauty of human beings and the economic wealth as an ultimate goal, forgetting about true values of human beings that should be centered on loving others, searching for moral values and spiritual growth. This is only one example that, today, Latin-American society is decadent.
This socio-cultural phenomenon of beauty cult has grown immensely, resulting in more than 10 million plastic surgeries worldwide annually. In the world, there are only 32,000 certified surgeons, the United States being the nation with more plastic surgeries performed. In Latin America, Brazil leads in this field with more than 500,000 procedures, following México with little less than that, followed by Colombia, Venezuela and Argentina.
As a result of the high demands of these plastic-surgery services, it has become an important industry in Latin communities, making some cities destinations for performing these surgeries. Sao Paulo, Brazil, Mexico City, Mexico and Bogota, Colombia attract citizens of other countries because medical procedure costs commonly are a fraction of the prices of United States or Europe.
Despite of the risks that medical-procedure tourists can encounter, due to the different medical regulations and legal uncertainty in Latin-American countries, patients won’t have the same warranties.