LATIN LINK EXPANDS LA VOZ LATINA CENTRAL TO FRANKLIN/ADAMS COUNTIES

By Joe Benish

South-Central and Eastern Pennsylvania’s premiere Spanish-English monthly newspaper, Latin Link Presents  La Voz Latina Central has expanded its free distribution to include both Adams and Franklin counties. With the expansion, Latin Link’s La Voz Latina Central now distributes more than 12,000 free copies across eight Pennsylvania counties key to the Hispanic-Latino community.

“We are extremely pleased and excited to introduce Latin Link’s La Voz Latina Central to two more important counties with strong Latino communities in South-central Pennsylvania,” noted Graham Hetrick, who along with his wife Esmeralda publish the newspaper out of Harrisburg’s Benchmark Group Media.  The Dauphin County coroner and his wife started the publication three years ago to fill a void in directly communicating on issues they feel are critical to the health, success  and vitality of  the Latino community. The first copies of Latin Link’s La Voz Latina Central began appearing in Franklin and Adams counties in December and distribution is growing.

Adams County with approximately 6,500 Latino-Hispanic residents and Franklin County, home to a similar number according to 2010 United States Census figures, are among the top 10 counties in Pennsylvania with significant populations of Hispanic–Latino origin. The two counties join Dauphin, Cumberland, York, Lancaster, Lebanon and Berks counties where Latin Link’s La Voz Latina Central is distributed.

“We are reaching out and partnering with local businesses, churches and other leaders of the community in both counties to expand our editorial content and advertisers to best serve our new Adams and Franklin county readers,” Hetrick said.

Recent issues of feature ads from  Boost Mobile franchises in Harrisburg, Chambersburg and Hanover, as well as ads by the Chambersburg Hispanic American Center (CHAC), Hispanic American Center (CHAC), Bopic, Inc. and Angel’s Auto Repair.   Distribution boxes will soon be placed at several key locations.  Additional distribution points will be soon be identified in Shippensburg, Gettysburg and Waynesboro, including distribution points at Shippensburg University and the Gettysburg Campus of Harrisburg Area Community College (HACC).

Through cooperation of the Catholic Diocese of Harrisburg, copies are also being  made available through several local churches that celebrate Spanish-speaking masses, including Corpus Christi Parish in Chambersburg and St. Francis Xavier parish of Gettysburg.

Some 12,000 copies of the bi-lingual publication are available free each month through on-street   boxes, community centers, churches, schools, colleges and local businesses.  Focusing on family and community-related social  issues, the three-year-old publication places special emphasis on education, financial responsibility, health, nutrition, religion and the kinds of personal successes that serve to highlight the vitality and strength of the ever-growing Latino-Hispanic community of Pennsylvania.

 

Latin Link’s La Voz Latina Central provides an excellent and unique way to communicate directly with Pennsylvania’s fastest growing community, as well as giving an important voice to that community,” Hetrick said. He estimates the newspaper currently reaches about 35,000 individual readers each month.

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